This can help you achieve special spots on SERPs, which have the power to increase your CTR dramatically. The screenshot tab in the tool provides a snapshot of how the page was rendered, but it only shows above the fold. An excellent tip to see the fully rendered page is copying and pasting the HTML into an HTML testing tool.

Our top priority is the commitment to excellence, innovation, and user satisfaction. The SEO Magnifier team is dedicated to continually expanding and improving our toolset to meet the ever-evolving needs of the SEO community. The mission of this role is to position SLNT for top visibility across both traditional search engine results and AI-driven search features. This SEO program offers a strong grasp of the basics of SEO and search engine optimization, designed to equip you with essential skills in digital marketing.

What is local SEO? A complete local SEO guide for businesses

Some keywords entered into Google can have different intentions, meaning the buyer is looking for something different than what you expect. Remember above we mentioned that Google’s goal is to deliver the best quality content. They visit web pages very quickly which allows them to discover new websites, pages, and other content in seconds. As a business depending on online sales, you can’t afford to ignore your SEO. Keep reading below to learn what SEO is and how you can use it to grow your operation. But the biggest issue is that I don’t have a place on my site where a link to their content makes sense.

They offer guides and best practices but don’t provide SEO certifications. For BHS Links example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. This emphasizes to Google that your page is focused on that keyword and topic. From a Google SEO point of view, your title tag is the most important place to include your keyword.

Create Branded Keywords

HTTPS is a protocol that lets web browsers communicate with web servers in a secure way (using encryption) and is a ranking factor. That’s because these types of content provide new, interesting information. When you provide real value and establish yourself as a reliable expert source, the links will come naturally. Use a tool like Listing Management to automatically submit your business information to top directories. Find pages with high link authority using the Internal Linking report in Site Audit. Also, consider giving low-performing pages a boost by linking to them from your pages with high link authority to share authority between pages.

Links are how search engines discover new pages and judge their „authority.“ It’s hard to rank for competitive terms without links. It most commonly involves link building, which is the process of getting other high-quality websites to link to your website. Search Engine Optimization (SEO) tools are designed to improve the ranking of your website in the search engine ranking pages (SERP).

Find link building opportunities at scale

In addition to salaries, you’ll also need to budget for tools, software, and ongoing education. A well-established geospatial software company needed their website to match the caliber of their business. During an initial audit, Cadence found that their URL taxonomy was disorganized, affecting their SEO performance. By creating a more structured site architecture, Cadence helped Google better recognize which pages were most important, improving rankings for the key pages.

• As an online business, you’ll want to ensure your content is high quality and SEO optimized to reach the right customers.
• It ensures that your company shows up when potential customers search for services or products “near me” or in a specific city, town, or neighborhood.
• If you want to work with a service provider for ongoing SEO support, you’ll likely need to enter into a multi-month or annual contract.
• Search engines will analyze and fetch content from their index when searchers enter a search query.

You can check which queries your pages rank for in Google Search Console’s Search results report to understand the intent behind them. You just need to make sure the page does a great job of answering them. ‘Dwell time’ refers to how long searchers spend on a website they found on a SERP before returning to view other results. While Google has denied that dwell time is a direct ranking factor, it’s a clear sign of whether a user found the answer to their question. This can be useful in revealing issues and blocking factors that you were never aware of, particularly as you’re likely to be very familiar with how your site works, giving you tunnel vision. As with all of the reports available in GSC, only a sample of URLs is provided, but this gives us a pretty good idea of the types of pages that have issues.